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Basics of Font Pairing
Basics of Font Pairing:
When branding your business, one of the most exciting and possibly confusing tasks is font pairing. If not done well, it can be disastrous. In this guide, we’ll cover the most popular font types and samples of pairings that work well together as well as a few tips to keep in mind when selecting fonts for a project.
Basics of Font Pairing is part of three workbooks that make up the core of the Branding Roadmap.
Want all 3 workbooks for 10% off? Grab them together via this link.
Once you have gotten clear on your brand and who you serve, you will start to build a logo for your brand and populate your style guide with your brand colors, font choices + graphics.
These 3 workbooks will guide you along these processes so you can work out all the kinks and come out with a solid style guide that you can refer back to time and again to keep your business on brand easily. The other workbooks are:
Make Your Logo Memorable:
Logo design can be incredibly daunting, specially if you’re not a designer. Which is why I’m here to give you a few of my own logo design tips in hopes that it makes things a bit easier.
Color Palette Workbook:
In this workbook, we’ll break down a few simple steps you can take to come up with your own palette. This palette should represent your brand well and serve to make you recognizable across different platforms.
When you've finished these 3 books you will have a solid understanding of the direction you need to take your branding + tips on how to do it.