There isn't a person on earth that doesn't flock to buy the perfect Mother's Day card this time of year and it is precisely for that reason that I've been printing diligently this week.
Mother's Day cards tend to fly off shelves and staying ahead of the orders can get quite tricky. As I was printing the cards I decided to shoot a little video and snap some shots of the printing in action so you can see how much care and attention goes into each and every one of these cards.
The card I decided to follow is an old favorite. No matter how many years go by, this is always a popular design and for good reason. When I designed it, I wasn't that far along into learning letterpress and I wasn't aware how incredibly ridiculous I was for designing a four color card.
This card takes a LONG TIME TO PRINT!
Four colors on the press means each time I switch a color I have to clean up the entire press. Clean plates, the base, rollers and the inking plate.
Still, letterpress on its own is beautiful and a four color card is even more amazing because they are rare. So, even though it is ridiculous, I love printing cards with a lot of colors, specially for Mother's Day, because let's face it, our moms totally deserve it!
Here's a short video of me printing the third color on a few of these cards. I hope you find it interesting.
So that's a small glimpse at what this process is like and below is a close up of the third color on the card where you get a good look at the impression on the paper!
I will be printing the fourth color today and finishing the cards up along with a few other reprints that are waiting to go out to beautiful mother's all over.
If you'd like to get your mom one of these special Mother's Day Cards or any other greeting card just follow this link and use this coupon code when you check out to get 15% OFF: MOMCARD16
This code is good on all greeting cards until this Friday, April 29th.
Don't forget to follow along on Instagram if you want to see the final color on this card and of course, don't forget to have a look at some of the other colorful cards in the shop like the ones below.